With over 15 years of industry experience, Crystal continues to be curious and challenged with the evolution of media. The past two years provided even more room for personal and professional growth; she quickly transitioned to managing a virtual team and leaned heavily on emotional intelligence to navigate the unforeseen stresses from the pandemic.
After graduating from college, Crystal started as a Sales Assistant for the NBC broadcast station in Seattle and made the switch to Comcast after recognizing the growth opportunity in the cable industry. Following 11 years of Account Executive experience in different lines of business within Comcast Spotlight, Crystal was promoted to her current role as Sales Manager for Effectv (formerly Comcast Spotlight). She leads a diverse team of Account Executives who work with local businesses and marketing agencies to build data-driven, multiscreen video advertising campaigns. In addition to supporting her team to drive results, she volunteers for pilot programs to help improve internal systems while being an advocate for her teammates continued development.
Crystal joined the board for The WICT Network Pacific Northwest Chapter as Secretary and was recently promoted to Vice President. In 2021, Crystal contributed to the success of the Pacific Northwest Chapter resulting in three awards: Chapter of the Year, Most Improved, and Inspire & Others Will Follow.
Crystal is a Pacific Northwest native, loves to travel and lives in the Seattle area with her partner Nathaniel and their dog Candy.