As Research Manager at CTAM (Cable & Telecommunications Association for Marketing) based in Alexandria, VA, Dana Fragnoli-Piteo works extensively on primary research projects related to consumer use of technology, media behaviors and attitudes, while also managing conference, member, and internal research for the association. Additionally, she writes and produces CTAM’s bi-monthly publication, the CTAM Pulse, providing a snapshot of consumer media use to over 4,000 members.
Dana’s recent initiatives include the development of the CTAM Research & Insights Conference, a cable industry event combining research data, strategy intelligence and professional development for cable professionals. She also established CTAM’s social networking initiative; engaging members and industry executives with cable industry insights, research, articles and discussion through CTAM’s Facebook, Twitter and LinkedIn pages.
Dana has eight years of cable industry experience from both the programmer side of the business, as well as the association side. She graduated with a Bachelor of Science Marketing degree from the Smeal College of Business at the Pennsylvania State University and began her career at the National Geographic Channel (NGC) in Washington, DC. At NGC, she worked in programming research, strategically analyzing programming and marketing efforts through Nielsen and other audience measurement programs. She also contributed to the rebranding of the network, as well as established the channel’s first viewer panel.