Elena Ritchie is VP of TV Product Development and Strategy for NBCUniversal Content Distribution. Ritchie is part of the team that drives programming, performance and monetization of cross-platform, free-on-demand businesses including VOD, TV Everywhere digital linear and clip distribution for NBC and its multi-billion dollar content portfolio of cable networks including USA, Bravo, Syfy, Oxygen, Telemundo, NBC Universo, MSNBC, CNBC, NBC Sports Network, The Golf Channel, E!, Esquire, Golf, NBC Universo, Sprout, Seeso, and more. She also oversees product-based account management for MVPD & OVD partnerships including Comcast, Hulu, YouTube, and more. Earlier in her tenure at NBCUniversal, Ritchie launched direct-to-consumer mobile products and produced interactive campaigns for multiple TV networks.
Prior to joining NBCUniversal in 2006, Elena served as Account Manager at iTV start-up GoldPocket Wireless where NBCU was her priority customer. Prior to that, she served five years as president and co-founder of Enormous Productions, a full-service film and video production company.
Ritchie holds an MBA from the MIT-Sloan School of Management and a BA from Brown University. She lives in Los Angeles with her husband, son and daughter.