Flora Kelly is Associate Director, ESPN Consumer Insights. In her role, Flora is responsible for keeping ESPN informed on what fans think and its impacts on the ESPN brand. Her work has guided the strategies of ESPN’s marketing, programming, digital and production departments. Since starting at ESPN 5 years ago Flora has worked on a wide variety of projects, including consumer research on Watch ESPN, Global X Games, College Sports and Mobile. Prior to working at ESPN, Flora developed her research expertise at market research firms like SRBI and Radius working with clients across several industries such as media, package goods and government.
Flora holds a B.A. in Mass Media from Hofstra University and M.S. in Social Research from Hunter College.
Flora currently resides in Queens, NY and lives with her husband, 4 year old daughter and 2 year old son.