Genevieve McGillicuddy is vice president of brand activations and partnerships for Turner Classic Movies (TCM). In this capacity, she is responsible for leading the development and implementation of all brand activation initiatives including sponsorships, licensing, and merchandising, as well as brand and retail partnerships and activations, in order to generate awareness, audience reach and revenue opportunities for TCM. She also serves as managing director of the TCM Classic Film Festival.
Previously, McGillicuddy served as senior director of brand marketing at TCM since 2008, where she notably led the development and launch of the TCM Classic Film Festival, in 2010. In addition she also supported the development of the TCM Classic Cruise and brand partnerships with Bonhams Auction House, the Hollywood Bowl, and the Academy of Motion Picture Arts and Sciences.
McGillicuddy joined TCM as a marketing manager in 2004, working on promotional partnerships and licensed merchandise, as well as several consumer-marketing campaigns. Prior to coming to TCM, she was the marketing director for Madstone Theatres in Atlanta. From 1996 to 2001, McGillicuddy worked as education coordinator and festivals director, at IMAGE Film & Video Center in Atlanta.
McGillicuddy earned a bachelor’s degree from Franklin Pierce College in New Hampshire and a master’s degree in film studies from Emory University. She serves on the board of the Atlanta Jewish Film Society, which produces the annual Atlanta Jewish Film Festival.