Glenda Beltran

As Director of Toys for Nickelodeon Consumer Products, Glenda oversees the preschool toy, plush, specialty and amusement business for Nickelodeon’s premiere properties which include SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Dora the Explorer, Shimmer & Shine and Blaze and the Monster Machines.


As part of her responsibilities, Glenda oversees the preschool master toy product line development and business strategy of the following Nickelodeon Properties – Dora the Explorer, Shimmer & Shine, Blaze and SpongeBob SquarePants along with the extension of secondary categories for the network’s newest hit Paw Patrol; manages relationships with top industry leaders including Fisher Price, Power Wheels, Hot Wheels and Just Play to name a few. 


Glenda joined Nickelodeon in 2009 and has been instrumental in the product launches of some of Nickelodeon’s biggest hits including, Teenage Mutant Ninja Turtles, Blaze and the Monster Machines and Winx.


Prior to joining Nickelodeon Glenda gained experience on the specialty toy manufacturing side at Madame Alexander.  In her 9 years there, her roles included Key Accounts Manager supporting the VP of Sales and Marketing Manager where she reported to the President and was responsible for identifying new brands and license properties for corporate partnerships; licensors included Nickelodeon, Warner Brothers and Universal.  Glenda also managed their public relations, new business development and strategic alliances for out-licensing brand name for incremental revenue and exposure; partners included McDonald’s and Hallmark.