Hilda Shams

Hilda is a Media Manager for Comcast’s Central Division. In her current role, she oversees the overall media strategy and planning for Comcast Business. She is responsible for developing and optimizing paid media plans in order to drive profitable growth and achieve sales goals. Her role is an integral part of the Marketing Communications team through management of efficient and effective media strategy solutions.  

In her day to day, Hilda will devise, propose, and recommend strategies for using media effectively to attract and retain customers, increase brand recognition, and maintain customer loyalty. Hilda works cross-functionally with Comcast HQ in Philadelphia as well as the Divisions and Regional partners across the country. 

Hilda holds a Bachelor of Business Administration & Marketing from Kennesaw State University.  She is currently based in the greater Atlanta area and lives with her Fiancé (Eric), maltipoo (Sophie) and kitty (Vena). In her free time, Hilda enjoys traveling, hiking, and practicing yoga.