Imene Drir

Imène Drir is the Director of Digital Measurement in the Multiplatform Media & Technology Services group at Viacom Media Networks. In this role Imène is the product manager lead for Analytics’ needs, for all Viacom’s platforms. Acting as the Analytics product person in-house, her role is to provide customized solutions for the tracking of video content, site, mobile web, apps, entertainment / game consoles and TV Everywhere tracking, etc. All of which result in data that is harvested and mined to provide internal stakeholders, such as brands, ad sales and product managers, with insights around the performance of Viacom’s digital programming and content monetization. Imène also acts as a product owner and defines, based on her internal clients needs, the Reporting and Analytics roadmap for the organization. She drives its success in her Ads & Reporting group.


At this role Imène supports all Viacom brands and clusters, which include brands such as: MTV, MTV UK, Nickelodeon, Nickelodeon France, Comedy Central, Tosh. 


Imène has been in the world of analytics and eBusiness for 8 years. A self professed geek, she doesn’t speak in variables but does love delving into languages such as French, a bit of Italian and dreams of speaking fluent Japanese (due to her love Japanese Manga). Imène graduated with a Master’s of Science in eCommerce and Information Technology at HEC Montreal. She also holds a Bachelors’ of Science in International Business from HEC Alger in Algeria. Imène thrives in an international setting; she currently resides in New York City with her husband.