Katherine Campbell is Senior Marketing Manager at Crown Media Family Networks; home of three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama; Crown Media’s SVOD streaming service, Hallmark Movies Now; and e-book publishing division, Hallmark Publishing. Based in Crown Media’s Los Angeles offices, Campbell reports to Michael Grover, VP of Marketing.
In her current role, Katherine is responsible for developing 360-degree marketing campaigns for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Movies Now. She helps manage build strategic creative campaigns for movies, series and stunts across TV, radio, print, digital, social and OOH. This includes analyzing and providing communication around media KPI and performance to ensure media effectiveness. In addition, she develops sweepstakes campaigns which include development, creative, administration, and ROI analysis to drive awareness, engagement, email sign-ups, and website traffic to HallmarkChannel.com.
Katherine is a strategic brand and digital marketing professional with 9 years of experience in entertainment and media including roles at NBC Entertainment, Esquire Network (NBCU), and Lionsgate Entertainment. Katherine’s experience ranges from marketing campaigns across Theatrical films, Broadcast, Cable and AVOD/SVOD.
Katherine holds an MBA degree from Northeastern University as well as a Bachelor of Science degree in Business Administration & Marketing from University of California, Riverside.