Kavita Vazirani is Vice President, Media Strategy for Comcast Cable in Philadelphia, PA. In this role, she is responsible for managing all strategic activities related to media planning and buying for the nation’s leading provider of cable, entertainment and communications products and services.
Kavita is also responsible for managing strategic partnerships for broadcast media, cable, entertainment and digital media, and supervises media and traffic operations for Comcast’s National Marketing Interconnect (NMI). NMI, the first of its kind in the cable industry, enables Comcast to leverage its cable cross-channel advertising assets by providing a single point of entry to promote the company’s products and services. Kavita was instrumental in leading the NMI concept development, technical infrastructure, and implementation across the Comcast footprint.
Kavita, who joined Comcast in 1997, has had several accomplishments in her 14 years tenure at Comcast. Her list of accolades include being one of the first ever recipients of the CTAM Rainmaker Award (award given to members who have played an essential role in supporting CTAM’s priority of helping the cable business grow), receiving the CTAM Marketing Co-op Team Effort Award, being honored as Ad Age’s 2008 Women to Watch, and graduating from the Comcast Executive Leadership Forum.
She holds a B.A. in Broadcasting from Columbia College in Chicago, and an M.A. in Professional Communications from La Salle University. Kavita resides in Hatfield, PA with her husband and 3 children.