Kelly Day serves as Executive President and General Manager for Discovery’s Digital Media and Commerce division, overseeing the company’s U.S. websites, Digital Operations and Programming, E-Commerce operations, Licensing and Home Entertainment. She is responsible for the development and implementation of long-term strategies and initiatives to drive the growth of the businesses. In addition, she works in partnership with Discovery’s US Networks to create innovative offerings that leverage the company’s television assets to increase product sales, digital traffic and engagement, and other business objectives.
Prior to assuming operational responsibility for Digital Media in March 2009, Day served in several roles within Discovery Commerce, most recently as Chief Operating Officer, where she directed the operations for the division. She played a leading role in transitioning Discovery Commerce from an internal operation to a lower risk, royalty-based model by outsourcing its entire interactive commerce business.
During her tenure with Discovery Commerce, Day, and her team built a world-class e-commerce site that earned accolades from the industry, loyalty from its customers and, most important, has consistently delivered record-breaking growth and bottom-line value for Discovery.
Day joined Discovery in April 2005 as Vice President of E-Commerce, overseeing Discoverystore.com. Within her first year with Discovery, Day deployed a strategy that positioned the site as a leader in the e-commerce space, highlighted by improved usability, a better customer experience, and a significant increase in revenue and profitability.
Based in large part on her success with Discoverystore.com, in October 2006 Day was promoted to Senior Vice President of Discovery Interactive, a new unit within Discovery Commerce that consolidated Discovery’s e-commerce operations with Discovery Communications’ online content group.
Prior to joining Discovery, Day was Vice President of E-Commerce at The Knot, the leading wedding media company. From 1996 to 2003, she held a variety of E-Commerce positions at AOL, most recently as Executive Director of AOL Shopping, with responsibility for developing new products for AOL’s Shopping portal site.
She is based at Discovery Communications’ global headquarters in Silver Spring, Md.