Kristin Burks is vice president of research and consumer insights for Crown Media Family Networks (CMFN), home of linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; SVOD service, Hallmark Movies Now; and publishing division, Hallmark Publishing.
In her role, Burks, along with her east coast research team, provides, leverages, and presents data analytics to give CMFN’s linear networks and digital platforms a competitive edge in the marketplace. Her oversight also includes sharing media research insights across multiple departments, including distribution, publicity, marketing, finance and ad sales.
In addition to her core function, Burks was recently appointed to Crown Media’s Inaugural Diversity and Inclusion Business Leadership Team. In this capacity, she plays an integral role in the development and execution of CMFN’s diversity and inclusion strategy, which ensures the company is on course to meet corporate D&I goals.
Prior to joining Crown Media Family Networks, Burks served as vice president, content distribution research at NBCUniversal, where she managed a cross-functional research team charged with providing data analytics, insights, and competitive market intelligence to drive the distribution of NBCUniversal’s broad portfolio of broadcast and cable networks and digital properties.
Previously, Burks worked at Univision Communication as the Director of Research for Galavision, Univision’s Hispanic Cable Network.
Burks is a graduate of the Robert H. Smith School of Business, University of Maryland. She volunteers regularly as a career day participant at CIS 303, a middle school serving a diverse population in the South Bronx, NY. In honor of her Dad (U.S. Air Force Veteran) who passed away in 2017, Kristin and her mother started a “Haircut Fund” for Veterans who don’t have the means to pay for a haircut at the New York State Veterans Home in Queens. Residing in New Jersey, Burks is married to a contractor and tolerates living in a home under perpetual renovations because she loves her husband, Ron.