Lauren Hali is Vice President, Integrated Marketing for SundanceTV, part of the AMC Networks Advertising Sales division. In this role she oversees the design and implementation of innovative marketing strategies that position the SundanceTV brand as highly desirable to advertisers through both the incomparable Sundance Film Festival and also distinctive original programming and content marketing offerings. Her team supports the sales division in generating revenue through the creation of multiplatform marketing solutions, presentation materials and associated collateral for SundanceTV programs and partnership opportunities. Lauren is also responsible for identifying new outlets for additional revenue that dovetail with network priorities and help build the SundanceTV brand.
Lauren started her career at AMC Networks five years ago, as Director of Client Solutions and Integrated Marketing for AMC. Prior to joining AMC Networks, she held positions at Scripps Networks Interactive and NBCUniversal.
Lauren is a member of Women in Cable Telecommunications (WICT) and holds a Bachelor’s degree from the University of Colorado – Boulder. She resides in Stamford, CT with her husband and daughter.