Lauren LoFrisco is Senior Vice President, Affiliate Marketing for iN DEMAND. She leads the iN DEMAND affiliate sales and marketing, research and public relations functions. Her team works closely with the company’s MSO owners and a vast number of MVPDs and partners to develop and support initiatives that will maximize growth of Video OnDemand and other transactional video services.
Before joining iN DEMAND in 2010, Ms. LoFrisco was the Group Vice President, Marketing, for Time Warner Cable, managing the corporate brand, product and promotional partnerships advertising. Prior to TWC, she was pivotal in launching the Road Runner High Speed Online broadband service as Vice President of Marketing. Ms. LoFrisco finessed her account management and sales skills while at Home Box Office (HBO) where she negotiated channel affiliation agreements, marketing partnerships and sales programs. She credits her start in cable to her first years in local cable advertising sales with Harron Communications. She holds a BA Communications from the University of Pittsburgh.
Ms. LoFrisco is currently a WICT NYC Chapter Advisor. She has been recognized by the cable industry with CTAM Mark Awards, a Telly Award, a CMAW MAXI Award and was called one of the “Heroes of Cable Marketing,” 2007 by Cable World Magazine. She is a graduate of WICT’s esteemed Betsy Magness Executive Women’s Leadership Program, Class XI 2005. She resides in Westport, CT with her husband and two children.