Lia Buffa serves as vice president of new business for Food Network where she oversees the creation of brand extensions for the network. From identifying new categories for expansion to the launch of new product lines, and everything in-between, Lia and the new business team have been key revenue-drivers for the brand. The group’s efforts have included the launch of Food Network Magazine, a new product line at Kohl’s and the placement of Food Network-branded concessions at Major League Baseball stadiums throughout the country. Lia’s creative and visionary leadership style has been integral in the launch of entwine, Food Network’s new line of wines developed in partnership with Wente Vineyards. These successes helped the new business team win “Best Corporate Brand Program” at the 2010 International Licensing Excellence Awards.
Prior to joining Scripps Networks Interactive-owned Food Network in 2006 as director of e-commerce and DVDs, Lia worked at Martha Stewart Living Omnimedia. She first served in its merchandising department, playing a key role in the launch of multiple lines within the Martha Stewart Everyday portfolio at Kmart. Upon transitioning to the company’s television group, Lia helped monetize Martha Stewart’s television content through the creation of DVD and CD business partnerships with Warner Home Video and Sony respectively, earning her the company’s MSLO Excellence Award in 2005. Lia also worked for CapGemini as a manager and senior consultant, overseeing an enterprise-wide merchandise planning initiative for Limited Brands.
Lia is an active participant in Women in Cable Telecommunications (WICT) and was recently named a Class XXIV member of the organization’s Betsy Magness Leadership Institute. She is also a passionate photographer, using her talent to capture special moments at weddings and family events and recently began a project capturing street art around the world.
Lia graduated from Duke University with a dual major in sociology and Italian & European studies. She also holds a certificate in markets & management, and is currently studying marketing at New York University’s School of Continuing and Professional Development. Lia currently resides in New York City.
