Libby O’Donoghue is an experienced leader with more than 17 years in the AdTech space. She is currently serving as Senior Director of Account Management-Demand at FreeWheel, where she leads a team of high performing national Account Directors who work with FreeWheel’s top accounts using the Strata Media Management platform. In this role, Libby’s team ensures these key accounts are getting the most out of the FreeWheel products. As a result, Libby’s team is able to help scale usage, increase adoption, secure account renewals, and drive revenue both towards FreeWheel’s business and their clients’ business.
On a personal level, Libby earned her BA in Journalism & Mass Communications from Drake University and her MBA from Loyola University Chicago, where she also delivered the commencement address in 2020. An expert at making lemonade out of lemons, Libby spent the last 2 years of the pandemic biking during the time which would have been her morning commute into downtown Chicago. To date, she’s ridden nearly 4,000 miles, which is more than the equivalent of biking across the United States! Uffda! She’s also a native Minnesotan, if you couldn’t tell.
Libby currently resides in Chicago (well, northern suburbs) with her husband, Patrick, and their two beloved boys Teddy (5) and Auggie (3).