Mathilde Luce is a Director, Marketing and Planning for Viacom International Media Networks in New York City.
Her primary responsibility is to develop, communicate and drive franchise plans for Nickelodeon and Viacom Consumer products (NVCP) across priority brands for Nickelodeon, Comedy Central and MTV.
In her current role, Mathilde ensures communication and information consistency for key properties amongst international territories. Moreover, she develops specific sales and marketing tools that enable the team to sell effectively. Her current role involves supporting all international regions and international lines of business, as well as operational expertise and strategy pertaining to international brand management (trademarks, translated assets/logos, etc.). In addition, she oversees and executes trade shows and events operations and logistics.
Mathilde’s career at Viacom started in 2007 when she joined Viacom International Media Networks France in Paris as the Coordinator, Sales and Marketing for NVCP France. Over the past 8 years, Mathilde’s roles and responsibilities have grown. In her previous position as the Director, South Retail and Marketing, she was responsible for all retail and marketing activities within the consumer products department and the Nickelodeon channels marketing department. Then, in 2015 she joined the International Brand Management team moving to New York City.
Mathilde holds a B.A. in Business Studies from Leeds Metropolitan University and is also a graduate in International Business with a specialty in Marketing and Communication from the French business school, Ecole de Management de Normandie.
Mathilde is originally from Normandy, France, and currently resides in New York City. In her spare time, she enjoys traveling, running, shopping, spending time with friends, and eating chocolate.