Nancy Dubuc is President and General Manager of History® and was also named President and General Manager of Lifetime Networks in May 2010. In addition to the flagship brands, she oversees H2™, History en Español™, Military History™, LMN® and Lifetime Real Women®; as well as strategic planning, programming, marketing, publicity and brand development for the portfolio.
Under her leadership at History since 2007, the network has experienced explosive ratings growth. Closing out 2011 as its best year ever for the fifth consecutive year, History was the only top five network to grow in its key demos of A25-54 and A18-49. Since 2009, History has enjoyed the best two-year momentum (2009-2011) for any network, up 52% in A25-54 and A18-49. Continuing its phenomenal ratings success in 2012, History ended the first quarter as its best ever among all key demographics and was the #1 network on cable for Men 25-54*.
With her aggressive strategy of producing original character driven series and big event specials, History has embraced both core History viewers as well as new younger fans. History currently has more hit series than any other network with 9 of the top 50 non-fiction series on cable among A25-54 and 8 of the top 50 among A18-49. Among those series are Pawn Stars, Ax Men, American Pickers, Swamp People, Cajun Pawn Stars, Ax Men, Mudcats, American Restoration and Top Gear. History is also driven to success with its array of critically acclaimed and highly successful event specials and mini-series such as Gettysburg, which earned four Emmy Awards, including Outstanding Non-Fiction Special. History is also in the scripted space. In 2012, History will air its first scripted miniseries Hatfields and McCoys, on which she serves as an executive producer. History also announced its first scripted series Vikings for 2013.
Ms. Dubuc is spearheading the reinvention of Lifetime, doubling the network’s number of hours of original programming spanning movies, scripted and reality series that has led to ratings success. Under her leadership, first quarter 2012 marked the first time in seven years that Lifetime has posted year-to-year growth among A25-54, A18-49, W25-54 and W18-49. Building upon its major hits Project Runway, Army Wives and Drop Dead Diva, in 2011-12 Lifetime introduced new hit series and movies, including the cultural phenomenon, Dance Moms, which has been seen by more than 118 million viewers across all platforms, including linear, online and VOD, and Project Runway All-Stars, which premiered as the #1 original cable program with W25-54. Lifetime also is the top basic cable network for movies among W18+, and its recent premiere of Drew Peterson: Untouchable, starring Rob Lowe, averaged 5.8 million Total Viewers, ranking as basic cable’s most watched original movie premiere in two years. This spring, Lifetime premiered the all-new scripted series, The Client List, starring and executive produced by Jennifer Love Hewitt, four new reality series, and began production on Steel Magnolias, a remake of the classic film starring and executive produced by Queen Latifah.
Prior to History, Ms. Dubuc was Senior Vice President, Non-Fiction Programming and New Media Content, AETN, a position she assumed in June 2006. Previously, she was Senior Vice President, Programming for A&E Network. An award-winning producer, she supervised the development and creation of A&E’s non-fiction programming as well as the A&E IndieFilm banner.
Among her many honors, Ms. Dubuc was named by Multichannel News and WICT as a 2007 Wonder Woman; The Hollywood Reporter annually names her to their Power 100: Top Women in Entertainment and Variety featured her in their annual Women’s Impact Report. In 2007, she received the Preserve America Presidential Award, the highest national award for historic preservation achievement, for History’s Save Our History initiative. Ms. Dubuc began her career at A+E Networks as Director, Historical Programming for History.