In her role as Vice President of Workplace Culture and Diversity Initiatives for CBS Sports, Ndidi Massay drives the strategic planning, development, execution and measurement of CBS Sports’ initiatives for a more diverse, equitable and inclusive workplace. Among her responsibilities is developing and executing tailored strategies, programs and experiences that cultivate an inclusive culture and promote real transformation within CBS Sports. Massay also works closely with the Paramount Office of Global Inclusion to align CBS Sports’ initiatives with corporate diversity, equity and inclusion (DEI) and corporate social responsibility (CSR) efforts.
Massay joined CBS Sports after running her own consulting business where she provided DEI counsel, services and training to corporate entities, national governing bodies and collegiate athletic departments. She also served as the Commissioner of the New York State Athletic Commission (NYSAC), AKA the New York Boxing Commission, for 5 years, where she set and regulated policies that govern professional combat sports to ensure safe and fair play throughout the state. Before joining the NYSAC, Massay helped launch the Ross Initiative in Sports for Equality (RISE), a nonprofit organization that works to improve race relations throughout sports by promoting understanding, respect and equality. Prior to RISE, Massay was a DEI consultant for the NFL where she advised senior management on diversity and inclusion trends, best practices and talent engagement strategies.
Massay also spent time as a business affairs executive for ABC News and both a business operations executive and editorial advisor for ESPN. Earlier in her career, she specialized in sports and entertainment law matters as an attorney.
Currently a member of the USA Wrestling Diversity & Inclusion Committee and Big Ten Conference Equality Coalition, Massay has served on numerous boards, including the National Association of Black Journalists (NABJ) Sports Section, RISE and Beat the Streets New York. She is also a member of the Black Entertainment and Sports Lawyers Association and Women in Sports and Events (WISE).
Ndidi received a Bachelor of Science degree from Northwestern University’s Medill School of Journalism, where she led the softball team to the NCAA World Series as a catcher. She was inducted into Northwestern’s Athletics Hall of Fame in 2009. She also received a Juris Doctor degree from the University of Notre Dame School of Law, where she served as an assistant softball coach. Ndidi is admitted to practice law in New York and California.
Ndidi resides in Nyack, NY, a suburb of New York City, with her husband, Marc, and sons Miles and Mateo.