Nneka Norville is Senior Manager of Corporate Social Responsibility at BET Networks, the premier entertainment company devoted to quality entertainment, news, music and public affairs programming reaching 90 million households in the United States alone. Norville is responsible for managing the creation, development and execution of strategies and campaigns that leverage BET’s brand for social impact.
During Norville’s tenure, the company has developed and launched brand building cause marketing campaigns in partnership with national foundations, NGOs and corporations to address issues ranging from breast cancer awareness and violence reduction to education reform and youth development. At BET Norville manages several consumer facing cause campaigns including: BET Next Level– a campaign promoting education to a national audience; DISARM– a national campaign aimed at reducing urban gun violence and BET Goes Pink, a national breast cancer awareness campaign. Norville also works collaboratively with Consumer Marketing, Programming, Digital and Social Media departments to promote and market on-air programming with a social change message including BET’s original series, Vindicated, Being Mary Jane and 106th & Park.
Prior to joining BET Networks in 2008, Norville was Program Officer at The Kaiser Family Foundation in the Entertainment Media Partnerships division where she helped to launch The Caribbean Broadcast Media Partnership (CBMP) consisting of 92 top broadcasters across 23 countries; and LIVE UP, the Caribbean’s first media campaign to address sexual health issues across the region. Previously, she served as a Fellow at the David and Lucile Packard Foundation and started her career as a marketing communications strategist with Robinson, Lerer & Montgomery (now RLM Finsbury) and Dan Klores Communications (now DKC) advising consumer product, publishing and technology clients including Microsoft, Calvin Klein Home, Revlon Run Walk and NFL Charities, to name a few.
Norville holds a Masters in Public Administration from Bernard M. Baruch School of Public Affairs as part of the National Urban Fellows program, a Juris Doctorate from Brooklyn Law School, and a Bachelors of Science in Communication from Boston University. In 2008, Nneka was featured in O, Oprah Magazine as one of 80 Leaders in Training, and she currently sits on the Board of Directors of Unique People Services, a New York-based nonprofit.