Priti Dalal is Head of Global Brand Strategy, Platform at TikTok. She has been in the media/tech space for the last decade, having spent time at Bloomberg Media, FreeWheel (a Comcast company), The Trade Desk, and Thomson Reuters. Priti is passionate about storytelling, especially when it comes to how brands of all sizes can leverage digital platforms to tell their story and connect with audiences. She started her career in investment banking at JPMorgan, focusing on Consumer Products & Healthcare. Priti has an MBA from The Wharton School and a BA from The Johns Hopkins University.