Brand strategist. Reinvention specialist. Robin Fisher Roffer has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT.
As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade.
Sought after for leading edge ad sales strategy, Robin is the go-to person for television networks, technology companies and content creators ready to bring audiences to brands across multiple platforms.
Robin uses her rare combination of talents to craft persuasive sales narratives and has produced Upfront presentations for AMC, BET, Bloomberg, Food Network, Fox Networks Group, HGTV, Scripps Networks and Univision. She inspires sales leaders to give press-worthy keynotes, and trains their teams to take the story on the road.
Prior to running Big Fish, Robin was in at the beginning of TNT as Manager of Creative Services. Promoted to Director of Advertising and Promotion for TNT, Headline News, TBS, and CNN only nine months after the launch of TNT, Robin green lit the campaign that turned CNN into The World’s News Leader.
Raised by a single dad who ran a small boutique advertising agency, Robin started her brand-building career at age 12 accompanying her father to pitch meetings and learning how to lay out ads at their kitchen table. This is where she learned that great brands are built on simple truths and big ideas.
With a mission to inspire professionals to fearlessly reach their potential, Robin has authored four books including Make A Name For Yourself, The Fearless Fish Out Of Water, Reinventing Yourself, and her latest book, The No-Fear Career. A speaker and frequent media guest on fearless leadership and personal branding, Robin keynotes corporate conferences at companies such as Walmart, Microsoft, AIG and Starwood Hotels and top business schools like Columbia, Wharton, USC and Northwestern.
Once a student concert promoter at The University of Alabama, Robin still loves rock ‘n’ roll, and never misses a chance to travel to far-flung places, hike a mountain, read up on the latest fashions or cook a gourmet meal for friends.