Rori Peters is the Senior Vice President of Content Distribution and Sales Strategy for TV One and CLEO TV. In her role, Peters is responsible for development and execution of content distribution strategy across all domestic and international video platforms. She has successfully negotiated broad carriage deals with the top video distributors resulting in expanded reach of TV One, a successful launch of CLEO TV in 2019, and licensing of TV One’s popular original series and films internationally. Peters also has day-to-day management responsibility for the networks’ distribution and affiliate marketing department.
Peters has an extensive background in cable network strategy and development. Prior to joining TV One in 2012, she was instrumental in the launch of Court TV (truTV), Sí TV (Fuse), Travel Channel HD, and El Rey, including business models, organizational development, marketing, program strategy, and distribution.
Prior to her cable network career, Peters had a successful domestic and international banking career, including merger and acquisition financing for broadcast, radio, and cable.
Peters served as Chair of Women in Cable Telecommunications (WICT) in 2002-2003 and implemented the PAR Initiative, a comprehensive advocacy program helping companies improve diversity metrics for women with respect to Pay Equity, Advancement Opportunities, and Resources for Work/Life Integration. She is also a member of National Association of Minorities in Communications (NAMIC) and Cable & Telecommunications Association for Marketing (CTAM). She serves on the board of California Cable & Telecommunications Association.
Peters is involved with several non-profit organizations, including Much Love Animal Rescue of Los Angeles and KEEN Greater DC which provides no-cost sports and recreational opportunities for children and young adults with developmental and physical disabilities.
Peters received her B.S. in Economics from Florida Agricultural & Mechanical University and is also a WICT Betsy Magness Leadership Institute Fellow. She currently resides in Kensington, MD.