Sarah Baehr

As EVP, Co-Chief Investment Officer, Sarah leads a team of media professionals across Digital Activation, Print and Out of Home. Sarah is an active leader in the industry and has been the force behind many of Horizon’s strategic partnerships and across the media marketplace. Sarah has brought a digital-first, integrated approach to the agency’s processes by mixing talent and disciplines to inspire fresh thinking and a focus on agile media activation and efficient workflow to deliver on business outcomes.

Sarah is an active and leading advocate of Horizon’s “Limitless” platform, which was created by the agency’s female leaders, with the intention of educating, motivating and inspiring female employees to identify and explore their own leadership potential. She is also an executive sponsor for the agency’s internal diversity, equity and inclusion efforts and has spent time speaking with minority youth groups about a career in media and advertising.

A well-rounded and trusted marketing professional with over 20 years of experience, before joining Horizon, Sarah was EVP, Managing Director, Digital Strategy at Carat where she drove best practices and integration across all media channels for clients such as Macy’s, Burberry, Dannon and The Home Depot. Prior to Carat, Sarah worked on several major brands, including IBM, American Express, and Walmart.

Sarah is highly sought after for her thought leadership. She has been widely recognized and has received many prestigious accolades throughout her career, including a Min Sweet 16 designation, Advertising Women of New York’s Working Mother of the Year award, AdAge’s Top Digital Hires list, and a 212 NYC Thought Leadership Award. Sarah has served on the board of directors SheRunsIt/AWNY, numerous advisory boards including 212NYC’s board of directors and executive advisory board and most recently was honored by and joined the board of Young Audiences NY.

She graduated from University of Southern California and resides in Tribeca with her husband and two children.