Since joining the team in 2014, Shani has played an instrumental role in the development and execution of the network’s tentpole and affiliate marketing campaigns, with the primary goal of driving viewership, growing distribution and establishing brand equity. Shani drives the execution of these multilayered campaigns, which include television, radio, digital, branded content, print, and other traditional and non-traditional media. She is also responsible for planning and executing high profile red carpet screenings and events that span across various groups of influencers, key tastemakers and press. Most recently, Shani played a crucial part in the launch of EPIX’s first-ever scripted original series, Graves and Berlin Station, which were supported by a very successful national, fully integrated, multimillion dollar marketing campaign.
Originally from Oklahoma, Shani moved to Houston, Texas where she received her BA in Marketing in 2009 and MBA in 2013 from Texas Southern University. She spent the start of her career in various roles at Comcast Cable, including residential and business services marketing, then transitioned to help launch the regional sports network Comcast SportsNet under the NBC Sports umbrella. Shani’s desire to dive deeper into the media and entertainment industry led her to relocate to New York City in 2014.
In addition to her responsibilities at EPIX, Shani is also an alumnus of the T-Howard Foundation having served as a mentor for several years as well as assisting with orientation panels.
Shani still considers herself a bit of a "transplant" to the Big Apple so in her spare time she loves to explore the hidden treasures of NYC with her two year old daughter Grace, making sure that she too can bask in the many gems that the city has to offer.