Shelly Bayne

Shelly Bayne is based in New York and serves as Director of Ad Sales marketing for Crown Media Family Networks, operator and distributor of Hallmark Channel and Hallmark Movies & Mysteries. She is responsible for the development and execution of high-impact marketing and advertising campaigns to drive ad sales revenue. In addition, she manages Crown Media’s Upfront marketing efforts and works closely with internal departments to develop and maximize ad sales opportunities, while also implementing cross-platform packages.


Prior to joining Crown Media, Bayne served as the Senior Director of Strategic Marketing at Screenvision, where she was responsible for the development of national marketing and sales materials, as well as the implementation of multi-platform marketing programs for advertisers. Bayne joined Screenvision in 2007 and held ascending positions in marketing during her tenure. Bayne has also held roles at Bridal Guide Magazine, Current Medical Directions (a division of Young & Rubicam) and Kate Edmonds Corporate & Private Events, Ltd. 


She is a graduate of the University of Florida.