Sofia is a Manager of Brand and Product Marketing at Altice USA. In her role, she manages mass marketing campaigns for the company’s B2C division, promoting new and existing products to strengthen brand awareness and drive customer acquisition and retention. While newer to telecommunications, Sofia is enjoying the challenge of its ever-evolving nature and the opportunity to work for and partner with businesses across the industry who embrace constant innovation.
Prior to joining Altice USA, Sofia worked in retail marketing at Saks Fifth Avenue where she managed integrated marketing initiatives and local store engagement efforts. She coordinated high-profile and charitable events that benefitted organizations like Dress for Success and St. Jude Children’s Hospital. Sofia also gained experience working with clients in a wide range of industries, from luxury real estate to hospitality, managing communications initiatives as an account lead at a public relations firm, O’Connell & Goldberg.
Sofia earned a Bachelor of Science in Public Relations from Florida International University. Originally a Florida native, she is now enjoying living in New York with her two Pomeranians. During her free time, she loves to travel and is always planning her next adventure to check another destination off her bucket list.