Stacy Graham is the Vice President of Digital Operations and Audience Development for BET Networks. In this role Stacy is responsible for leading, defining, and achieving BET Network’s overall digital business strategy and operations. Stacy’s focus is on audience growth and engagement for BET.com and BET Networks’ mobile TV everywhere apps.
Prior to joining BET, Stacy worked as the Director of Digital Marketing at Barnes & Noble where she established and executed the vision of NOOK’s digital presence and guided the development of all digital marketing programs globally. Stacy has also worked for a number of brands including American Express, Birchbox, and Nielsen Business Media growing their audience and leading retention efforts. She is currently co-chair of the IAB Multi-Cultural Committee.
Stacy earned her MBA in Marketing from NYU Stern School of Business. She currently lives in New York City with her husband and two children.