Sue Vare is a Director of Brand Marketing for Comcast Business. In this role, Sue is responsible for developing the creative strategy and the IMC campaign development across all business segments focusing on driving both brand awareness and consideration. Sue works with a large agency team, HQ cross functional team and has key stakeholders across the country in Division roles.
Prior to her role on Comcast Business, Sue drove the engagement strategy and execution for the Xfinity Retail channel.
Sue has developed a wide range of marketing skills by spending time in various marketing roles and functions. Prior to Comcast, Sue spent 2 years at Sephora managing and relaunching the Loyalty Program. She also spent the early part of her career at PepsiCo in many different roles including brand management for Mountain Dew, Field Marketing, Product Innovation, Global Marketing and Shopper Marketing.
Sue lives in Philadelphia with her French Bulldog, Louie. She spends her free time traveling, doing CrossFit, trying new restaurants, and spending time with friends and family.