As the Sr. Manager, Primary Research, Strategic Insights, Tara Egebo leads campaign effectiveness research for A+E’s portfolio of brands (A&E, HISTORY, Lifetime, Lifetime Movies, FYI, and VICELAND). She’s executed projects for advertisers both large and small across a variety of verticals including automotive, financial, telecom, cosmetics, and CPG. She also works on thought leadership projects that arm clients with knowledge about shifts in American cultural dynamics and the implications for brand messaging. Recent work in this space includes A+E’s research on “Women & Money,” and “His Life.”
Tara’s past experience includes roles at media companies, research suppliers, and agencies. Prior to joining A+E Networks in 2014, Tara leveraged her research and analytics skills as a Marketing & Insights Analyst at Telemundo Media. In that role, she supported the new business team with insights for pitching not only the value of Telemundo – but the value of Spanish language media and the US Hispanic Market. Before putting her curiosity to work for media and entertainment, she held roles at Simmons Research and MEC.
Tara holds a BBA in Marketing from Pace University.