Tracey Tooks is currently a Sr. Affiliate Trade Marketing Manager who has just celebrated seven years in the industry – all earned at the Atlanta based television network, gmc (formerly Gospel Music Channel). Prior to working at the network, Tracey worked at IBM, a very structured and corporate environment, as an Executive Assistant in the Channel Marketing department. Making an industry shift to gmc was a welcomed change of pace as she identified with its entrepreneurial spirit and vision to uplift and inspire viewers.
Tracey’s career at gmc began as an Executive Assistant /Receptionist and was quickly promoted to Affiliate Marketing Coordinator and then on to Manager. She enjoys developing and executing customized/cost-effective marketing plans that leverage the network’s unique brand position while meeting the business objective of the affiliate. It’s her responsibility to make sure that every resource is maximized. She ensures each promotion/event works to produce mutually beneficial opportunities that help close deals and build stronger relationships with key clients and affiliates.
She is passionate about identifying and creating new avenues to promote gmc’s brand. In 2010, Tracey was afforded the opportunity to pitch, launch and manage all aspects of the network’s first gmc Faith & Family Screenplay Competition in partnership with the American Black Film Festival (ABFF). The partnership with ABFF proved to be successful for the Consumer Marketing, Programming, Development and Ad Sales teams. Now in its second year and as a result of the network’s commitment to supporting new talent, gmc is slated to premiere two screenplays from among the 2011 finalists this year – Raising Izzie, written by David M. Conley, Directed and Produced by Roger Bobb (For Colored Girls, House of Payne) and Somebody’s Child, written by Sid Powell. Tracey played a major role in bringing this competition to life. It is rare for a network to produce two projects in one year and she doesn’t take for granted the role she played in ultimately making someone’s dream come true.