For the past 14 years, Traci Loonstra has been involved with the Cable and Telecommunications Industry. Her career path has consisted of Customer Service Representative, Marketing Coordinator, Sales & Marketing Manager and most recently Director of Sales & Marketing for Wisconsin.
In her current role, Traci is responsible for the strategic planning and implementation of local Marketing and Media initiatives; Programming and Product changes; local sales efforts and preparation and management of a $30 million annualized budget. Most recently, Traci was selected to join a 20-person Customer Experience Transformation Team to explore opportunities for improving the Customer Experience at Charter and is leading one of three pilots for Charter.
The system encompasses over 1 million homes passed throughout Wisconsin and portions of Illinois and Minnesota with various competitors covering the landscape. Even in a challenging and competitive environment, the WI team consistently achieves goals – leading the company in loyalty program memberships and is second in the company for Bundle performance.
Traci has been an active supporter of various local initiatives including the Eau Claire Chamber of Commerce and the Susan G Komen 5k walk and 3-day event. Traci is married and has a daughter; she resides in Osseo, Wisconsin.