Tricia Garrett Melton is senior vice president of marketing for TBS. In this capacity, she is responsible for the strategic and creative development of all marketing for TBS. She is based in Atlanta and reports to Steve Koonin, executive vice president and COO of TBS and TNT.
Melton joined TBS in 2004, coming from Lifetime Television, where she served as vice president of marketing, responsible for all aspects of consumer, affiliate, ad sales and synergy marketing for Lifetime, Lifetime Movie Network and Lifetime Real Women. During her tenure at Lifetime, she successfully launched two new original series, Wild Card and 1-800-Missing. She also developed the marketing plan for the most successful special in Lifetime’s history, The Golden Girls Reunion.
Prior to working with Lifetime, Melton served as vice president of marketing for Oxygen Media, overseeing consumer and affiliate marketing and advertising for the Oxygen network, from its launch in 1999 until October 2002. She developed the marketing campaigns for successful launch of original series, acquisitions and movies, including Oprah: After the Show, Xena: Warrior Princess and movies@oxygen. Melton also organized marketing events, including the Oxygen Tank Tour, a national grassroots tour traveling to more than 40 markets.
From 1997 to 1999, Melton served as vice president of marketing for Food Network, overseeing all marketing initiatives for the network, including branding and advertising, national consumer promotions, programming stunts, national events and cross-promotional partnerships. Melton’s other positions include serving as vice president of marketing and promotions for Channel One Network in New York (1995-1997) and manager of promotions and communications for Channel One Communications in Knoxville, Tenn. She began her career serving as marketing development specialist for the Whittle Educational Network, a division of Whittle Communications.
Melton holds a bachelor’s degree in English literature from the University of Montevallo in Alabama. She is a member of several industry organizations, including Women in Cable Telecommunications, Promax/BDA and the Promotion and Marketing Association of American.
TBS is television’s “very funny” network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original reality series, such as the upcoming The Real Gilligan’s Island, He’s a Lady and The Mansion; blockbuster movies; and hosted movie showcases. TBS also offers action-packed sports from the worlds of Major League Baseball and Pac 10 and Big 12 college football.