Winnie Cheung is a Senior Director of Digital Consumer Insights at Nickelodeon (ViacomCBS) working to deliver impactful insights on kids and families. Working on Nick Jr. and Noggin, Winnie focuses on research with the preschool audience, which involves spending a lot of time with kids three to five years old to understand what keeps them engaged, learning and at times, burst out in giggles.
Winnie’s research and insights has contributed to the development Nick Jr. and Noggin games, interactive experiences, short form videos and emerging technology. With a focus on learning, Winnie has brought to life content that ranges from social emotional learning to math and literacy – bringing fun to learning. Winnie’s passion towards driving authentic, diverse and culturally relevant stories have led her to also lead research studies on kids and culture.
Prior to joining Nickelodeon, Winnie led strategy and insights on brands and companies such as Adobe Creative Cloud (for students & educators), Michelin, BNY Mellon, Pernod Ricard, Alcon, Johnson & Johnson, Ritz and Triscuit Crackers and Jaguar Cars.
In her free time, Winnie is usually found on a playmat with her 7-month-old daughter and 3-year-old son building blocks up and watching it come crashing down.